Entering Saraiva will give the impression that everything is there. On the best-selling books page, there is a promotion domain and a banner that are for the attention of the old credit card store. But, through the curtains, the weather is a concern. The figure of Saraiva, as the maximum of deliveries from Brazil, did not occur today. Or what happens?
Saraiva is a century-old company. The first square of the network paintings was inaugurated in 1914, in Largo do Ouvidor, São Paulo (SP). At that time, the small paintings created by the Portuguese Joaquim Ignácio de Fonseca Saraiva became the Librería Acadêmica, a call that is practical: the status quo of a scholarship close to the School of Management of São Paulo.
Favored by its strategic location, the ebook enjoys great popularity among the institution’s academics and professors. So you incorporated Fonseca Saraiva into the ebook publishing business, as an actor in the legal area, for apparent reasons.
The companies prospered in the following decades, starting in 1947, under the leadership of the founder’s sons, the company was transformed into a public limited company, when it took the name of Saraiva S. A. – Livreiros Editores.
But it was the 1970s, after Saraiva had become an open company, whose expansion strategy was to intensify. The book came to set up a network of lojas in São Paulo and, in the following decade, opened stores in other states.
The end of the 1990s also marked for Saraiva. In 1998, a company acquired an existing publishing house and thereby expanded its training in the educational e-book segment.
That year, Saraiva transformed its www. saraiva. com. br into the first online line in Brazil.
Since 2000, it has continued to expand, mainly during the era of our acquisitions. In 2007, Saraiva set up a publishing house Pigmento, which has also published didactic books. That year, a company asked to tackle its big business: the acquisition of a Sicilian company. rival, adding the physical sciences and the site.
If 2008 was not the most important year for Saraiva, it was. In a presentation to investors, a company revealed that last June its network composted through 38 physical rooms, 21 of which were megastores. The Siciliano network concentrated 50 of its own units and 11 franchises (all of which were transformed into Saraiva units).
In no document does Saraiva celebrate the logo of just 1. 6 million active consumers registered up to June 2008, as well as 2 million members with the Saraiva Plus card.
Time is for ascension. Why stop?Saraiva continues to expand in the following years. In 2010, the company introduced Saraiva Digital Reader, a virtual delivery platform; in 2012, professor at SaraivaTec, a department specialized in technical courses and obtaining the technological diploma; In 2014, the year of its centenary, Saraiva introduced the Lev e-book reader (what is it called?).
Couldn’t a company like this, which develops French and diversifies its business to interact with market trends, of course not have done its best?But two.
Saraiva’s last “quiet” year was in 2012, when a company recorded a monetary profit of R$ 78 million. In 2013, the source of liquid income was only R$ 13 million, but it also gave the impression that everyone was there, despite everything, The organization opened a store, invested in a new logistics center and that year bought it from the Erica publishing house.
But, due to a task through Saraiva, it increased the number of its functions, expanded its infrastructure, and published new products (such as the Lev) abroad, as a mode of concern, so that the scenario is still healthy to control.
But it’s true. In theory, the company closed 2014 with a monetary gain of R$ 5. 7 million, but a liquid dividend adjusted to R$ 544 million.
I have already tried a tragedy, but Saraiva made a decision: in 2015 he announced the sale of his publishing and educational activity for R$ 725 million to Somos Educação (April Educação).
With the company, Saraiva focused on the operation of his business. The first time I felt that, eventually, its network was made up through 112 physical establishments and its online store to be considered as a giant Brazilian e-commerce platform.
There was a time when I was never able to communicate with Saraiva about the delivery. Books are also in the spotlight, but they are a commercial enterprise of mobile phones, video games, laptops, games, and other products.
It is a mega-operation, not a fi m das contas. It is complicated for a user to leave the front of a square or enter the site of Saraiva’s mind that accumulates our racks.
Well, it’s Saraiva’s monetary connections that think the situation isn’t the most comfortable. But at a high altitude, Saraiva was so tall that she was immovable in the face of the threat of harm.
It is normal for an adult user to make one or the other piece at a time. More than 20 hours a day? I listened to him with Saraiva on October 29, 2018. The company maintains that the resolution may be related to the “demanding economic and operational situations of the market”.
In reality, there is a statement of something more serious: on November 23 of last year, Saraiva carried out a judicial reorganization in the second hour of São Paulo instances and judicial reorganization.
The reason? Saraiva declares spin-offs that bring in R$ 675 million. The company has already paid invoices to suppliers, so weeks before the recovery procedure, it proposes a plan to negotiate spin-offs with the National Union of Book Publishers (SNEL), successfully.
Saraiva is struggling to get more funding. The company uses bank workers to expand its operations in recent years and is never revered with those commitments. Not only that, the list of creditors presented through the company in the instance collected through Banco do Brasil (R$ 90. 7 million) and BNDES (R$ 41. 7 million).
Mas bancos podem lidar con isso. For the publishers, the situation is very worrying. Saraiva’s crisis caused several damages to the others, since it depended a lot on the Varejista giants (such as Saraiva and Livraria Cultura).
A mention corresponding to the judicial recovery of the time. The City Councils, Saraiva and Librería Cultura have confirmed an unprecedented crisis in books in Brazil, which has already been followed by a wonderful love of Laselva: red recovered judicially in 2013 and decreed in March 2018.
But this means that the lord of livrarias does not live in Brazil. With more than 80 positions filled in 21 states, Livraria Leitura has taken a consistent path and has approved some of Saraiva and Livraria Cultura’s shortcomings in the market. Levemos em conta aussi que muitas livrarias de porte menor continuam de pé.
If a crisis is widespread, it is most likely that the control errors are due to the decline of two giants.
In no case did Saraiva fear immediate development. If at that time the company was striving to grow consistently – which included analysis of more and more criteria on sales issues or types of Loja, for example – it had never controlled such a dark path.
Judicial recovery is a mechanism of protection against fraud. For an approved type process, the company will need to provide a plan to fill and pay as part of it.
Developed several times, basically in the context of creditor protests, Saraiva’s judicial recovery plan was approved in August 2019 and approved the following month.
Basically, the company proposes to pay 5% of its portfolio – it is updated for R$ 684 million – in 15 years and transform the remaining 95% into bonds (departmental securities) issued only in 2035.
With a recovery plan like this, it turns out that the pior has passed. But I don’t have to do anything. While the plan’s approval protects, the company asks you to do things and do work things, so to speak, some complications.
This is an exclusive reason: Saraiva is still strongly divided, which is why, in February 2020, it declared R$ 15 million in cash to its creditors. In response to this situation, fewer than 21 editors of the São Paulo Justice Forum demanded the return of the e-book stock.
As the scenario is not greater in the coming months, Saraiva made an adjustment (adjustment) to the judicial reorganization plan. Approved in February 2021 for creditors and approved the following month, the addition established a ticketing and e-commerce plan.
And I see more of a dream: no buying Saraiva’s assets.
Foram 3 tries to sell. The beginnings, made in April 2021, such as the acquisition of R$ 189 million with the sale of 23 physical equipment or R$ 150 million with the sale on online loan, now there is the option of combining two operations. Nenhum is interested.
Second attempt, in May of last year, the revision of the closing metadata is R$ 113. 5 million for physical activities or R$ 90 million for electrical business operations. De novo, I’m interested.
In third place, the last attempt occurred in August, recently with sums of R$ 113. 5 million for physical activities or R$ 90 million for e-commerce. You know what was learned.
Due to its interest, Saraiva presented its creditors with its own shares to borrowers or an installment option that would arrive in 2026 and end in 2048.
Interestingly, the company also presents an economic-financial viability loan granted to JVS Assessoria Empresarial, which received 80% capitalization in 2022 and 83 rentals in operation until 2026; At times, the delivery was made up of 37 units. New configuration of the recovery plan.
But it’s not that simple. In truth, Saraiva is never in a position to go out and hunt for doors. Infosys, the largest creditor after banks, questioned the justice formula or the recovery plan presented in March 2021, to mention the existing complications.
On March 7, 2022, a fio of hope formed after the company approved an addition that has the maximum of its role in its judicial reorganization process. The original provision was that of the creditors’ meeting for the approval (or reapproval) of the adjustment that had been made in November 2021, however, the occasion has been added several times.
One of the two reasons for so many investments is a measure that resulted in the resolution by the Bank of Brazil of Saraiva’s creditors. Due to compliance issues (corporate integrity standards), the establishment cannot vote in favor of approving the amendment.
The bank loan, of approximately R$ 120 million, was transferred to the Travessia investment fund, which can give a favorable vote. If Banco do Brasil continues and votes against, the additive is approved and, of course, this situation is at the origin of Saraiva’s bankruptcy.
After surviving, childbirth is already complicated.
Tecnoblog tried to reach Saraiva at the time this text was first published, but he did not return.
Last updated on March 8, 2022.
Receba in Saraiva
Is the virtual room stored with customers, or does it continue to work in combination and work with customers’ restaurant?
Saraiva’s challenge is that it is general to charge for the same product, quequelle pesquisa mostrava o quanto eles mercenarios et a Amazon só veio jogar a pá de cal
This material, parabens and wrapped.
This will allow you to go to the grave every time.
The time is to write a text, you have to be careful at the beginning when you write. Parabens.
It is clear that the control of the company is the main culprit. We have a crisis, we live a crisis, but we have an example of some books that have a lot of clothes and we keep it today.
Sad movie.
Parabens for the Alecrim material.
Excellent material! Parabens!
Very sad, you wait for a sales store to buy books at a good price right there.
We have understood several on Saraiva’s website. . . Ate, some, books, TBM. . .
Muito bom o artigo, parabens to the author! There is a shame to be parabenized in Saraiva as well, a very unfortunate situation.
I bought my PS4 in 2017, it’s the most productive value I’ve found in the domestic edition of the console (1500 with Uncharted). Sad to see that it happens with a centennial loja.
Saraiva made one of his mistakes in Brazil: he went dark with smart finance, invested heavily to explain why, and is attentive to the adjustments he takes into account. The result is there.
In no case can Brazil simply take advantage of the economic boom acquired through the sale of oil to invest in science and technology, since the country depends on various sources of income and squanders credit notes. Quando o preço do petróleo despencou, a conta chegou.
A company that breathes through devices. It will be detached from the morre.
It is imaginable to update this day, however Saraiva was notified via B3 based on the low price of its shares, allegedly in a stock organization. . .
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