In April, AMC, owner of Odeon, and Cineglobal’s Regal said they do not demonstrate Universal Pictures films in an open letter. The film networks responded to Universal’s recently announced commercial strategy of releasing its films on call at the same time, or very close to, its release in theaters. Now, Odeon has reached an agreement with Universal, i.e. reduce the window from 90 to just 17 days.
As it stands, this agreement between AMC and Universal Pictures only affects the United States, however, it is a must-have for the film’s release in the future.
The studio says a shorter window would be larger for them from an advertising point of view, following trolls World Tour’s wise rental song in Premium Video On Demand (PVOD).
Despite the agreement, Regal, owner of Cineworld, has nothing to do with it.
According to Deadline, CEO Mooky Greidinger said, “We don’t see any model of advertising meaning.”
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The head of Cineglobal continued: “Aleven, although we do not know all the important things and at all times we analyze the great movement of the apple in the industry, we analyze it.”
“People are looking to note that Universal’s first big movie probably won’t be released in six months, so there’s never a big presbound apple here.”
“But, obviously, we see this as a mis resolution at the time.”
“It’s transparent that we don’t seem to convert our policy on distribution only of videos that respect the theatrical showcase.”
Regardless of whether this is Universal’s new strategy, Mooky has stated that Cineglobal will not demonstrate studio films “that don’t respect windows.”
As mentioned, the AMC-Universal agreement only affects at this time, so it shouldn’t make a big difference with Apple in the James Bond film No Time To Die.
Sobig Apple distributed the Daniel Craig 007 lacheck internationally, while Universal holds the keys to No Time To Die.
And United Artists will distribute the Bond film in the United States.
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Nevertheless, according to Bond news site MI6 HQ, AMC and Universal are negotiating deals for other territories in the coming weeks.
Therefore, it is imaginable that No Time To Die is never the best friend I’ve ever had on call until more than a week after its release at the movies in November.
Of course, the release date of providing UK, November 12, would have had an approved position in the summer of 2021, as coronavirus times are in the UNITED States.
According to resources in similar media, the release of No Time To Die “is being actively reviewed through MGM and Universal lately.”
A broadcast-only VOD release is currently out of the question, with studies able to wait some other year for a successful workplace.
Universal has held a position at Fast and Furious nine scheduled for April 2021, and has been in a delayed position for a year. While the dinosaur Threequel Jurassic World: Fallen Kingdom is recently scheduled for June 11, 2021.
However, recent production delays can also see Chris Pratt’s 2021 box office success.
This would mean a June 11, 2021 release date for No Time To Die is certainly a possibility.