More independent cinema audiences, according to Art House’s convergence study

Contrary to popular belief, more moviegoers need to go to independent theaters.

Amid local cinema closures, as Hugh Grant recently lamented, the national survey, conducted through Art House Convergence, found that independent operators still have the highest demand. More than 32,000 people, ages 15 to 98, from all 50 states and the District of Columbia demonstrated that there is a need for independent theaters.

Markham continued: “These are the characteristics that define an arthouse cinema and are why, as a sector of the exhibition industry, we are delighted to know that our audiences and member theaters are deeply committed to the theatrical experience. “

Additionally, Art House Convergence reported that more people have been going to arthouses since 2019, up 4% from 16% that year.

Movie theaters also remained a staple in communities, with 90% of people saying that arthouse movie theaters are a feature of their city. Arthouse moviegoers are older, with an average age of 50, but younger audiences are also more present. ; The average age of new participants is 38 years old.

To celebrate the studio, Art House Convergence will once again host its Art House Theatre Day with the first festival since 2019 on July 25, with one hundred cinemas participating. The program includes the 4K recovery of the 40th anniversary of “The Terminator” and a Q&A session with James Cameron and Gale Anne Hurd; Janus Film’s 4K recovery of “West Indies: The Fugitive Slaves of Liberty” and the new documentary “Frank Capra: Mr. America. “

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