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TABLE OF CONTENTS
Creating an online page for your small business increases your visibility and means you won’t lose potential customers. But there is a difference between simply creating an online page for your small business and creating a well-designed, SEO-optimized, and up-to-date online page.
We will guide you through the steps to create a wonderful online page that will take your business to the next level.
Creating an online page for your small business takes just a few steps. By completing one thoroughly, you will ensure that your new online page attracts visitors and inspires them to interact with your business.
The domain of your online page is one of the most important data. This is how consumers will locate your products and how they will associate with your brand.
While you can decide on any call, it’s vital to choose a domain call that makes sense for your brand. If your business is already established, the most productive option is to use your business call as your domain call, with some cuts. , if your sales call is longer. You’ll need something short enough for consumers to remember, while still being a top-level domain (TLD), like Arraycom, Arrayorg, or Arraynet.
Also, think long term. If your business is likely to evolve in the coming years, you should future-proof your domain call by integrating general keywords similar to your business. Likewise, strong keywords in your domain name can help you organically expand your search engine. optimization value (SEO). For example, if you are a plumbing company, adding “plumbing” to your domain name can help tell search engines what service you specialize in.
Keep in mind that you’ll want to choose anything that’s easy to spell and that your consumers will remember. Also, make sure there are no spelling errors when creating your domain. To avoid consumer confusion, remove acronyms, abbreviations, and numbers from your domain name.
And while you are thinking about your domain call, be sure to check if the domain call is available. If it already belongs to someone else, you can buy it, but it can be expensive. Instead, replace Arraycom with Arraynet if your preferred selection is already made.
After you’ve checked your domain name is available and suits your needs, it’s time to register your domain and find a host for your business website. Generally speaking, there are two options you can consider as part of this step at varying levels of cost, capabilities and ease:
When deciding between these two options, ensure that whichever option you choose comes with tech support and security perks like an included Secure Sockets Layer (SSL) certificate. This industry-wide security standard adds an ‘s’ to your URL—as ‘https://’—protecting your customers’ data. In addition to being better protected, search engines tend to prefer these secure websites.
Ultimately, you need your online page to reflect your business, its goals, products and values. The most productive way to do this is to create an online page with several pages tailored to your story.
Consider adding these important website elements and pages to your design:
So you’ve purchased your domain, created your Array, and added the elements that make a smart solution great. But the paintings are not finished. Now is the time to optimize it for search engines.
Search engine optimization (SEO) is the process of refining and improving your online page so that it ranks high in search results, especially on Google. While it’s not a precise science, there are some more productive general practices you can follow to increase the chances that your online page will rate key terms and drive more traffic:
As you approach the final stages, you’ll likely be eager to see your website go live and start attracting new customers. But it’s important to review your site with a detailed eye before you hit “Publish.”
Make sure your site’s navigation is working properly. Access the site from the homepage and make sure the interface makes sense to the average customer. Is there a transparent trail that consumers can follow if they search for a specific product or have a question?Are all of your drop-down menus working as expected? Is your “Contact Us” form directing inquiries to your inbox?Enlist the help of a friend or member of your family circle to give your site a whole new look.
Check that your website works across varying devices and search engines. While it may work perfectly on Google Chrome, do you see the same final product when you switch to Firefox? What about Apple, Android and Samsung devices?
Once you have thoroughly tested each and every corner of your online page and proven that each and every one of them works, it is time to launch your company’s online page to the outside world. To maximize the attention paid to your site, advertise it on your professional network, platforms like LinkedIn, Instagram and Facebook.
Remember, paintings never end with staying on an online page. Once you’ve clicked “Publish,” set monthly reminders to review your online page and its content. Remove anything that is no longer relevant, upload new content at normal intervals, include new staff members in your “About Us” section, highlight testimonials from new visitors, and keep your customers updated on new offers and promotions.
Yes, each and every fashion business has an online page. An online page allows you percentages of data about your business that prospective consumers can use to make an informed decision about their purchase.
The cost of creating an online page for your business varies depending on several factors. While there are some free plans available, you can also spend up to $20,000 and more to create and launch an online business page. Have an idea of what features your online page will need when you begin the process so you can find an online page builder that meets your desires without overpaying.
Yes, there are services that allow you to create an online page for free. However, keep in mind that you want to make sure that the free plans available meet your business needs. If you’re promoting products and the free online page builder doesn’t offer eCommerce services, it may not be your most productive option. Do your research and determine what will be most productive for your business.
You can buy a domain name for your business from domain registrar services like Domain.com or Network Solutions. You’ll often pay a flat annual fee to own the domain. Keep in mind if you go through a registrar, you’ll have to identify a separate website host and design service to bring your website to life.