A leading company in virtual transformation studies.
Depop, the peer-to-peer fashion resale app, founded by Simon Beckerguy, co-founder of PIG magazine, a quarterly publication in the 1990s loyal to emerging artists, designers and musicians, and announced in 2011. Initially, the platshape served as a resource where PIG readers can also purchase featured pieces in the magazine. Soon after, Beckerguy saw an easier opportunity to create a position in the foreign cell market where friends and influencers could be inspired, connected, bought and sold to each other.
As of June 2020, the app had more than 21 million users, most of whom are sellers, and Generation Z accounts for about 90% of that figure, according to Alexa Palacios, U.S. director of public relations at Depop. By selling more than 2 million items, Depop employs two hundred other Americans in Manchester, New York, Los Angeles and Sydney. They now work in 147 countries, with the largest markets in the UK and Australia.
“Since April, Depop has experienced a 150% expansion in the list of new friends and a three-figure expansion in the diversity of new sellers,” said Shira Geller, senior netpainting manager for Depop’s netpainting team in the United States. In addition to the layout of listings and sellers, Geller said the apple had also seen its first $1 million seller, Bellos Angeles McFadden, founded in Los Angeles, who, after selling on the app for four years, reached the seven-figure mark. total sales in May.
Create an account is loose and qualifies to put the parts up for sale. When an item is sold, distributors pay 10% of the sale price. But with so many classified ads and distributors, how are you able to stand out?
Business Insider spoke to the top logical distributors to do so.
“It’s a strict concept to start by identifying your style, lopass and creativity for a consistent look,” said Geller, who works with distributors by guiding them from the lead guest to the most productive dealer program, selling more than 50 pieces a month and earning a minimum of $2, six hundred for four consecutive months.
Sellers are also under pressure and seek to specialize in the quantity, taste and quality of their stock.
Damion Floyd, 20, of Columbus, Georgia, began selling clothes from his own closet at Depop in 2017. In 2019, he said he had started taking the business more seriously, eventually to his best friend, a great trader known for his casual appearance as graphic t-shirts, old shirts with buttons, hoodies and raincoache.
“I started going to local Goodwill outlets daily to sell items. I now buy clothes wholesale at $1.50 per pound and resave them at a tight price.” I even sold a single combat blouse for $100.” Said Floyd, now a full-time store that divides its time selling clothes in the app, plus other parts on eBay.
Floyd buys about a hundred pieces a week from Goodwill, however, securing stock is only in the process. From there, wash, record and play everything. He then divides the pieces into boxes labeled with a type of clothing, and stores them in a 10×10 garage room that rents for $82 a month.
“Keeping everything fixed allows me to ship and ship faster, leading to a smart guest return,” said Floyd, who estimates he has earned about $5,000 a month since March 2020.
Couple and business partners Amanda Nguyen, a 25-year-old medical student, and Will McIntyre, 27, from Galveston, Texas, live in a two-bedroom apartment and changed the master bedroom to a storage room, filling it with racks of clothes. to trick old second-hand clothing into launching at his Depop Rose and Bush store in 2019.
The duo said that while it is wise to link current trends and styles such as the year 2000, street and cottagecore, their intuition is their most productive asset.
“We are convinced that if we buy a friend and bring an item, it can also be enjoyed in our store, and so far it is. Our favorite pieces sell the fascheck (and they are the best appreciated). new apple seller, ” said Nyugen.
“We also stay with other fashion bloggers, see what styles are popular on Instagram and also what Urban Outfitters sells as inspiration,” McIntyre added.
At the moment, Rose and Bush is focused on florals and ‘grandma chic’ looks for women and vintage 90’s plaid shirts for men.
“We save 3 days a week and usually spend $2 hundred a week and we’re going to earn no less than $4, a hundred of that merchandise,” said McIntyre, who is the full-time business. The couple estimated that they earned $57,000 in sales through the app last year.
In cases of giant apples, the additional data you transmit for your prospective seller, the maximum even more likely is that you are near a sale.
When you type a description of the article, you’ll want it to return with the color of the item, even assuming photos are provided. Other important things for the percentage come with lengths – and gender length by attitude – detailed details if possible, designer name, material, item condition and if there are noticeable defects in the apple. (Here’s a Floyd stock that follows those golden rules).
Floyd, who generates his own articles, adds a 5-foot, 9-inch genre to his listings so that finding what he offers can get an easier concept of size.
Nguyen and McIntyre also make a genre of their pieces and refer to their height, whether the pieces are sized or portable.
McFadden lists explicit measures, adding bust, w8 and crotch, wash commands if necessary.
All words were searched in a call and description of Depop. Sellers also mention popular styles like ‘retro’, ‘minimal’ and ‘vintage’ so consumers can search through the trend.
One difference not between other merchant sites is that Depop compares first with social networks and then with the market.
“Don’t think too much about SEO, just use words that describe the object and make it herbal and more organic. Depop is young and has a Gen-Z vibe. Write your descriptions as if you were talking to a friend and other distributors commenting also on their articles,” Geller said.
The perfect news is that you use an apple-use device to take wonderful photos of your objects.
“You can definitely use your iPhone, you only have smart herbal lighting and the right angle,” Geller said.
Depop allows four photographs consistent with the element, and Geller recommends a set of genre shots and trays where the element is equipped with a colored background.
Floyd adjusts his iPhone to square mode for all his images, because he said a large Apple mode would crop his photo. He added that portrait and landscape mode will not work, but vertical mode w. When posing for gender photos, connect your phone to a tripod with an automatic clicker.
“I love exploiting the red backgrounds because I hear red makes other Americans buy things,” he says.
Nguyen and McIntyre also photograph themselves an iPhone and regularly pose outdoors in front of a lattice background on their balcobig apple to enjoy herbal light, presenting poor light and messy backgrounds as possible factors.
“Depop has an interface similar to Instagram, so we love that our overall aesthetics and appearance are very consistent and clean,” Ngyuen said. McFadden varies its backdrop between a chain of backgrounds and solid-colored shots.
According to McIntyre, there are affordable features for undeniable packaging and eco-friendly polyethylene envelopes.
“Shipping is confusing, but Depop is optimal for shipping as they offer reduced shipping costs that would save you time and hassle,” he said.
In addition to keeping your products well taken care of so you can grab and move to the workplace when an order arrives, Floyd also has merit from loose online delivery materials at USPS, where assistance from other boxes reduces shipping costs. It also uses Shippo, which provides lower shipping costs.
Floyd has also created his own “Clout Tokens” incentive program for returning buyers.
“If you buy me an item at a price of h8, you win a strength sheet. Every time you buy groceries with me again, you get a token. These tokens continue to be loaded and on your fifth purchase, you get a 25% discount,” he said.
Nguyen and McIntyre will also provide 10% off packages and loose shipments. They also tie up shopping with a rope for a minimalist and durable lok that reflects their lopass and attaches a non-public handwritten note.
“Selling on Depop is one that lasts all day,” McIntyre said.
McFadden’s store says 100% of the adhesive product it sells from its stock will go to organizations that support Black Lives Matter.
“Ultimately, Depop is first our work networks. We prefer distributors and buyers to travel around the world to interact with each other. We want to motivate and guide the creatives and let their hobvia take over,” Geller said.