It looks almost like a moment in the watershed in German football. Whether it is the emblematic shirts of the 1980s or the kit with which Germany won the World Cup in 1990, Adidas almost synonymous with the good fortune of Die Nationalmannschaft.
The new contract with Nike will be extended until 2034. “We are grateful that once we can look forward to a long economically solid race as an agreement thanks to Nike’s commitment,” said DFB treasurer Stephan Grunwald in an official of the Federation “. The award of a contract to our long -term kits supplier, Nike, is the result of a transparent and non -discriminatory bidding process,” added the president of DFB, Holger Blask.
Without a doubt, the decision to switch from a German kit provider to a US based company will have a significant negative echo within Germany. But as reported by Sport Business, the DFB has long struggled with financial problems thanks to the poor performances by the men’s team but also because of the construction of the new campus in Frankfurt.
“It is comparable to a club relegated to the Champions League division at the moment,” said Grunwald Deutsche Welle. .
In this spirit, the DFB was unable to give a long-term spouse any form of reduction to renew the contract. “Nike has through the most productive monetary on offer and was also inspired through the content of its vision, which also included a transparent commitment to amateur and popular sport as well as the sustainable progression of women’s football in Germany,” DFB president Bernd NeUendorf said in a statement.
“Until December 2026, we go to the paintings with all our strengths for a good non -unusual fortune with our long and existing adidas spouse, so German football has thanked a long time after more than seven decades,” said Neuendorf. Then, the largest football federation in the global with seven million registered members, and one of the maximum emblematic brands of Germany will separate.
Manuel Veth is the host of the Bundesliga Gegenpressing Podcast and the Area Manager USA at Transfermarkt. He has also been published in the Guardian, Newsweek, Howler, Pro Soccer USA, and several other outlets. Follow him on Twitter: @ManuelVeth and on Threads: @manuveth
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