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By Kate Conger and Ryan Mac
Kate Conger covers X from San Francisco. Ryan Mac writes about Elon Musk from Los Angeles.
About 30 minutes after former President Donald J. Trump was shot and killed Saturday at a rally in Pennsylvania, Elon Musk endorsed his White House bid.
“I totally agree with President Trump and hope for his speedy recovery,” Musk said on X, the social media platform he owns, sharing a video of Trump raising his fist.
In more than a hundred messages posted after the shooting, Musk has further escalated his political rhetoric. And on Monday, after Trump announced that Sen. J. D. Ohio’s Vance would be his Republican running mate, and Musk posted congratulations to him and said it was a “great decision by @realDonaldTrump. “
With these measures, Musk, 53, has entered uncharted territory. He broke with the culture established by executives at major social media companies, none of which have endorsed a presidential candidate. By using
Today, as the presidential election approaches, Musk’s unreserved attitude toward Republican candidates raises questions about how their conflicting parties can expect to be treated on this site.
“He can mold the platform in his image,” said Gita Johar, a professor at Columbia Business School who studies customer behavior. “He has a large following and hides his position on issues and politics. “
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