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Cineglobal CEO Mooky Greidinger responded to the historic call for the broadcast window agreement between AMC and Universal Birth Tuesday, calling it “false movement” and saying, “We don’t see any model of advertising meaning.”
Speaking to Deadline, Greidinger, who runs the world’s second-largest theater network after AMC and operates Regal Cinemas in the United States, kept beyond commentary through promising theater films that defy established theatrical windows.
“Aleven, although we do not know all the important things and at all times we analyze the great movement of the apple in the industry, we analyze it. People are looking to note that Universal’s first main film probably won’t be released in six months, so there’s never a very big apple here,” Greidinger told Deadline. “But transpahicount we see this as a bad resolution at the wrong time. It is transparent that we do not seem like converting our policy with regard to the distribution of videos that respect the theatrical showcase alone.”
Read also: AMC, Universal R Deal for videos that will be released on call for 17 days after the release in theaters
On Tuesday, AMC and Universal reached an agreement for the films the studio wants to release as premium video-by-call (PVOD) titles. Under the agreement, AMC’s theatrical exclusivity can be guaranteed for all Universal and Focus Features films for the first 17 days after release, and then Universal can make those films available on PVOD, adding through AMC’s own call for Service.
The deal came after an agreement between Universal and AMC, in which, after the wise PVOD of “Trolls World Tour” after the coronavirus, NBCUniversal CEO Jeff Shell said that when the twarmers reopened, they expected to release videos in any of the formats. AMC and Cineglobal said at the time that they don’t show big Apple Universal movies.
“Universal’s resolution is actually beyond the point and, in fact, has nothing to do with wise business practices, partnership and transparency,” Cineglobal said in April. “We make it transparent so they don’t show movies that don’t respect windows, because it doesn’t make economic sense for us.”
Read also: Issa Rae and Jordan Peele will offer a ‘Sinkhole’ gender identity story at Universal
The questions are important about foreign distribution for countries in Europe and the Middle East that are components of the AMC circuit, and Cineglobal also operates in 10 countries, adding 787 sites and 9,500 screens worldwide.
Universal has consistently maintained that it is committed to theatrical releases and that PVOD is only being considered as a possible option for certain titles like “King of Staten Island,” which also moved to PVOD this summer as theaters remained closed. Pricing for Universal’s PVOD films has varied based on demand, but most titles, including “Trolls World Tour,” have been released with an initial price of $19.99 for a 48-hour rental. The vast majority of Universal films, including blockbusters like “F9,” will still get a theatrical release in 2021. Universal’s next release is the horror film “Candyman” in October of this year.
Read Tale Cineglobal CEO Calls Universal, AMC’s On-Demand Broadcast Model “Wrong Move” on TheWrap