The new year is approaching and every December other people begin to wonder: what will this new year bring?From a business perspective, new management raises many questions. Whether it’s tariff cuts, tax cuts, or tax cuts, or lukewarm customers asking for lower interest rates, other people are hoping for a better year, with a dose of what’s to come next. Forbes. com Bill Conerly gives some sage advice. However, if you need to look inside another crystal ball, here are some early 2025 predictions to help you get started.
The news for small businesses is their size. They can temporarily adapt to adjustments that go beyond giant Fortune 500 companies. With a little planning, they can get a head start.
You saw it. Browse your feeds with classified ads from other people and brands promoting their products. We thought it was a trend for us “older” people and wondered what the younger generations think of it. Well, they gave it to him. The author’s economy is here and not only is it not going anywhere, it is growing. For people and brands to have an audience online is a fundamental progression in the virtual era.
In 2023, a Goldman Sachs survey valued the sector at $250 billion. It was on track to achieve over $480 billion by 2027! This will be one of the most productive tactics for small businesses to link their brands to communities. If you haven’t tried this sales method, make 2025 the year to check it out. He probably wouldn’t charge much.
Many articles discuss the end of ‘linear TV,’ so we won’t expand on that topic here. Yet, it seems there will be more social media viewers than linear TV viewers.
E-Marketer cites data trends that support this notion. A key point is that linear TV viewing is still well ahead of social media. Your brand’s presence on all platforms is essential. As you consider 2025 and your small business, find the most authentic platforms for you. Invest in and focus on them to engage your brand.
Another key prediction is that AI will adapt to brands and e-commerce, which will satisfy their desires for engagement. Many articles are betting on AI in 2025, increasing prices and ROI, but your small business wants to use it.
Try Instagram’s new AI feature (Photo by Jakub Porzycki/NurPhoto Getty Images)
Instagram’s new AI chat features can double your engagement. Almost every social media platform has built-in tools to boost engagement. Also, many third-party apps go beyond the basics offered by Meta, for example.
With a small business, the one thing that comes first above all else is your message and your logo. That’s why it begins and ends with one word: Authenticity. Nearly 90% of consumers now value logo authenticity, up from 86% in 2017.
Forbes. com Aimee Meester noted that the “why” of her logo identity is key to her philosophy. If you, as the owner, can’t answer your why, how can your customer?
As Ryan Seacrest counts down to the ball dropping in Times Square, 2025 will be a very dynamic and physically powerful year. Predictions for 2025 are just predictions, so think now about how to take advantage of its many opportunities. Who knows if those predictions will come true? But one thing is certain: you decide! Take advantage of those opportunities to shape the future of your logo in 2025.
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